overview benefits to customers benefits to businesses summary
			Through print media, companies can address their customers at virtually any time or place and through a mode of communication that is tangible, less intimidating and highly versatile. People have a positive response to something they can embrace through all senses: the feel and smell of the paper, the visual pleasure of the colors and type. A restaurant’s menu can use several visual elements to generate a taste and smell response in their customers; similarly, mailers from cosmetic companies use a more direct approach by including samples of their product such as make-up and perfume in or on the document itself. Benefits to Businesses: Print media empowers your company by presenting a means to direct specific messages to your targeted audience at your discretion. Print media allows you to add value to your identity and your product, by providing your customers with tangible and intangible gratifying experiences. Print media stands as probably the most effective tool in educating customers about your company and distinguishing your business from the competition. More importantly, Benefits to Customers: Ever since Gutenberg, the seduction of the printed word has always had a tremendous impact on people’s perception of the world. Because it educates and informs, print media stimulates desires and gives your customers tangible insight into your identity and your services. Through print communications, customers will have a “hands-on” relationship with your company through a mode of communication that can never be accidentally erased or shut-down for repairs. Print media offers your business several unique opportunities to engage and educate your customers through a versatile and dynamic mode of communication. By contrasting text and graphics with types of paper, businesses and designers can achieve virtually any combination of print design to communicate your business’ identity and values to your constituents.
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