overview design is a tool design communicates design is prevalent design adds value
			It is ultimately through design that people perceive, judge and interact with their surroundings. Good design is equivalent with good business because customers measure and interpret your business by the experiences you provide them. Whether through print media or web communication, your business’s identity sends value statements about your company’s ethics, beliefs, standards and quality of service. Therefore, it is extremely important that your business strives to maximize all identity elements into channeling and communicating clear and positive, customer oriented messages which can generate value and loyalty. In short, good design equals good business. Design as a Tool: Since your identity plays a very instrumental and functional role in your business’ web and print communications strategy, the overall design of your web and print communications system can be thought of as a marketing toolbox. Each identity element within this toolbox has a unique role in the fine tuning of your identity’s message across all channels of business publications. Design Communicates: When these elemental tools function as a whole-the toolbox-your web and print communications sends powerful and effective messages to your constituents through a combination of styles and themes, form and function, central and peripheral messages. Design is Prevalent: Since the world is basically comprised of design, good design has the power to change the way people live and interact within their world. Design adds Value: Design adds value by adding perceivable quality. When people see something that is beautiful, pleasing to the eye, clean, organized and relevant; they associate the object with positive qualities. These qualities influence the attitudes developed about your company. A particular company for instance, may have a well-rounded and ethical business philosophy, an incredible product and terrific customer service, but if their design is not reflective of these values and is not proportionate to their identity, customer’s will probably end up receiving skewed messages that get misinterpreted.		FOUNDATIONS   These statements originate from   Designsensory’s unique   foundational approaches to creating   identity strategies that seek to   provide total experiences. To see   how these foundations are applied,   please feel free visit them at   www.designsensory.com.
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